How New CEOs Establish Legitimacy

Outlining seven key behaviors that help CEOs build influence beyond their formal authority.

While authority provides the power to make decisions and competence earns credibility, true leadership legitimacy stems from trust, respect, and commitment from employees.

To achieve this, CEOs must communicate clearly, demonstrate fairness, act with integrity, show authenticity, prioritise the company over personal gains, stay grounded, and maintain a strong sense of purpose. These behaviors inspire loyalty, encourage discretionary effort, and create sustainable leadership effectiveness.

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