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In exploring the mindset of entrepreneurs, the author critiques the popular narrative of a “gritty” entrepreneur relentlessly grinding to success, arguing that mere effort doesn’t guarantee effective progress.

A true growth mindset is about applying effort strategically, inviting challenges, experimenting, and adapting. Practical strategies to foster this mindset include breaking large tasks into manageable steps, offering incremental challenges, practicing self-affirmation to broaden self-perception, and reprogramming beliefs around effort and ability.

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Olivia Mitchell